About Northwest DataDesigns

Our Track Record

Since 2004, more than 150 businesses have achieved greater results from Act! Customer Relationship Management (CRM) software than they ever dreamed possible thanks to our dedicated team at Northwest DataDesigns, Inc.

Our team of experts use their skills in systems design and change management to help clients identify their CRM needs and skillfully remove road blocks to implementation. We help businesses easily transition to their new Act! System, and we'll help you maximize your Act! investment through planning and implementation as well as customization where needed.

Our reason for being in business is simply to help you achieve your goals.

Passionate About Business-Process Solutions

Founder and President Heather Parkinson can't imagine having any more fun than helping businesses improve through business-process solutions. Heather's idea of a great day is helping generate a huge difference for her clients in a very short time. Because she’s extremely creative, well-connected to the IT world, and passionate about business, you can count on Heather and the Northwest DataDesigns team to be in your corner every step of the way. They can make informed client recommendations on many products that can improve your business in addition to CRM software.

Heather believes in delivering value to clients through:

  • Identifying clients needs and gaps in existing systems
  • Setting reasonable expectations
  • Working with clients to develop a project plan and scope of work
  • Measuring results and fine tuning business processes

Education and Certifications

Heather Parkinson's Bachelor of Science degree from Central Washington (State) University is in Political Economics, and her MBA from University of the Pacific (Stockton, CA), has an emphasis in organizational development. She has in-depth experience in systems design and change management garnered as the global transportation manager for Starbucks. She lead business requirements definition and implementation for major systems, and developed process reporting for divisional performance metrics and root cause analysis.

Heather is an Act! Certified Consultant. She stays ahead of the curve on Act! products and new releases by regularly attending Act! partner training.

Rachel Sanders graduated from the University of Colorado at Boulder, School of Journalism, with a Bachelor of Arts degree; she majored in advertising with a minor in English. Before joining the Northwest DataDesigns sales team in 2009 Rachel was a territory account manager for a CRM software company. Rachel worked specifically with business owners in the Pacific Northwest to create strategic plans for using Act! to reach their company's objectives.

Rachel's successful use of the powerful tools in Act! have helped her generate leads, stay in touch with prospects, close sales and support her customers. She is an excellent resource for companies interested in discovering how to apply the tools in Act! to strengthen their sales and customer support.

Carla Shoen graduated from the University of Alaska (Fairbanks) with a Bachelor of Arts in Business Administration. Carla has been an Act! Certified Consultant since 1998. She is also a Certified Microsoft Professional in Microsoft Access (database software), is certified with Crystal Reports (reports software), and has a certificate in Visual Basic (a popular programming language).

Carla has trained thousands of Act! users in classrooms and at their workplace. She has a knack for helping people to easily learn how to navigate through Act! quickly and efficiently.

Arianne Haynie graduated with a Bachelor of Science degree from St. Catherine's University (Minneapolis, MN), and has been an Act! Certified Consultant since 2007. Arianne is a popular Act! trainer at our Act! training facility.

Before joining Northwest DataDesigns Arianne was a systems trainer in the medical industry and implemented medical facility patient care software.

Nick Logan graduated from Rose-Hulman Institute of Technology with a Bachelor of Science in Electrical Engineering. Nick stared his career with the United States Army where he served as a Communication Engineer managing mobile communication sites overseas. He was promoted to Operation Manager for communication sites in Kuwait as well as a ranking Captain. After serving eight years with the US Army Nick joined Lockheed Martin Kuwait as the Director of Information Technology where he responsible for software, hardware and firewall security support for 3000 personnel. Nick's skills also include network engineering, systems administration, LAN/WAN and Active Directory. Nick helps Northwest Data Designs clients ensure successful implementations by ensuring the best possible systems solutions. Nick also provides ongoing systems support to clients who do not have in-house IT staff.

Improving Business Processes Boosts Productivity and Results

Contact us today to discover how simple business process improvements can help your sales and customer service employees become more productive and improve customer service without working harder.


Northwest DataDesigns, Inc.
PO Box 69750, Seattle, WA 98188 | Tel: 206-388-2295 | E-mail:

Serving all of Washington State and Portland, Oregon including Bellingham, Seattle, Bellevue,
Yakima, Walla Walla, Spokane, Tacoma, Olympia, Vancouver, and all cities in between.

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